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Why hire an SEO consultant?
If you want an increase in the quantity, and quality of search engine traffic to your web site, then you need to employ the services of a search engine optimisation consultant.
You could of course do it yourself - but we can't all be experts at everything, and personally I think it's a bad decision to do something as important as search engine optimisation yourself, unless of course you want to put in the time & effort to learn how to do it professionally.
I would never attempt to fix my own car - I take it to a garage, I'd never try to fix my own electrics, I phone an electrician, I wouldn't even contemplate on doing my own accounts, I have a book keeper.
Doing your own SEO - unless you know what you're doing, is akin to trying to fix your own car, or your own electrics, it could be dangerous ;-)
Heck, I wouldn't even try to change my own tyre any more after last time - I dropped the car on my hand, seriously! (and it was a heavy car!).
Web Designers are not SEO Consultants
Many designers will include SEO in the list of what they're providing you with, but most web designers are not SEO consultants - and without any disrespect to web designers (as I work with them all the time, and have many designer friends) their idea of SEO, is usually a lot different to that of a professional SEO specialist. Mainly concerning how much time is spent on it. When they say they'll do the SEO, they really mean they'll do "a bit" they'll spend a small amount of time putting keywords in the right places - they don't usually mean they'll do a proper professional SEO job on your website.
Usually when I see a website that a client thought had already been optimised by the designers, they've done a bit - but not nearly enough.
So - if you want a real increase in the quantity, and the quality of organic search engine traffic to your web site, then you need to work with a professional SEO consultant.
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