Benefits of my services

  • Real SEO Services! No shortcuts, no tricks - just 100% real, honest, organic, safe & effective search engine optimisation.
  • Safe, Organic, White Hat SEO - NO black hat, risky SEO tactics or shortcuts!
  • 100% satisfaction guarantee.

What is SEO?

The Wikipedia definition of SEO :

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.

This is bang on, in my opinion.

That is - Search Engine Optimisation (or optimization if you're from the other side of the pond) is all about increasing both the quantity and quality of search engine traffic.

So - SEO is not just about getting top ranking.

Usually when a client first talks to me, they are wanting me to achieve specific positions. Normally it's "I want my website to be number one."

Usually (but not always) the client has an idea which keywords he or she desires no1 ranking - but whatever the case clients are usually under the impression that SEO is all about position.

But it really isn't, as Wikipedia rightly say, its about increasing the quantity & quality of organic search engine traffic.

Increasing the quality & quantity of traffic is all about keyword research - finding out what keywords are bringing in the quantity, and are highly targeted, and therefore high quality.

Usually new clients already have a list of keywords, and all they want is top ranking for these keywords. But quite often, the keywords they are focusing on are completely the wrong keywords, and will not bring them much traffic even if they do get top ranking for them, or will bring them traffic, but low quality traffic.

The other thing we have to bear in mind is that sometimes, even with the best SEO consultant, it's just not possible to achieve top position for a particular keyword for a particular website.

There are many factors which search engines take into account, which include things like domain age, and link popularity. If someone has a brand new website, which has no backlinks, it's very unlikely they're going to have a chance to rank top for competitive keywords.

This doesn't mean, however, that a brand new website can not get a good quantity of high quality traffic - an SEO consultant who knows what they're doing can achieve this even with a brand new website - but it's not done by trying to achieve top ranking for highly competitive keywords.

Good Search engine optimisation starts off with keyword research - and having knowledge and experience of the way search engines work. A good SEO consultant will look at the website, and the competition, and factors such as the domain age, link popularity - then will start off by focusing on high quality targeted keywords which the website will be able to rank highky for.

SEO consists of two main area's "On Page" and "Off Page"

On Page SEO deals with optimising the pages to ensure that the websites will score the pages highly for relevancy, for the desired keywords.

Off Page SEO is all about link popularity, which means having high quality backlinks to the website, with the right "anchor text" which means the text of the link.

Both on page & off page SEO takes quite a lot of work, and involves a lot of research, and writing.

So now you understand a lot more about what SEO actually is.

If you would like me to look at your website for you, and tell you how well you're currently doing in terms of SEO - then just request a free website SEO appraisal


To find out more about SEO, continue to navigate through the "About SEO" section with the quick links to the left of the page.