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How much does SEO cost?
How much it will cost for me, or any other real search engine optimisation (optimization if you're in the US)consultant get the results you require, will simply depend on what results you want, the market, how difficult & how much time & effort is going to be therefore required to gain these results for you.
How much it costs you for an SEO consultant, is going to be completely different to what it would cost a different business in a different industry with different goals.
Whatever the case is - Real SEO is not cheap. If you're looking for cheap SEO services you really need to be careful, as what you may well end up with, is not real SEO services at all. Instead you may end up paying for a pointless submission service, or worse still for dangerous shortcuts & loophole based services which may give some temporary results - but may also end up with your website being penalised, or even removed from the search engines.
What most people don't realise is that optimising a website properly for the search engines, in order for the website to achieve it's full potential, can often take more time than the design of the website itself. It involves keyword research, high quality content creation & optimization, and both on page & off page SEO, all this takes time.
However - real & effective SEO services can offer fantastic return on investment. Effective search engine marketing services will result in good quantities of high quality search engine traffic - which will translate into new customers & increased sales, as long as your website converts.
So what you shold be focussing on is the quality of the search engine optimization consultant you're considering using - and therefore the return on investment, rather than being focused only on the price.
Another point I'd like to make, is that SEO is usually something that should be done over a period of time. Most websites have a lot more potential, than a website owner would want to invest in exploiting all in one go.
Therefore, initially you need to decide how much you want to invest on increasing the quality & quantity of search engine traffic - you might decide to approach a consultant such as myself, with a figure of how much you want to spend to begin with.
Once you have invested this money in the time of an SEO consultant, you can view the results, and decide on when to invest more, and how much to invest.
This is of course assuming you find a REAL SEO consultant who will give you a real return on your investment - there are many fake SEO firms out there, so make sure you do your research.