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Fidderfardle, fermisquaddle & merdlebug, 3 wierd animals that don't exist.
Fidderfardle, what on earth is that?
A fidderfadle is a lot smaller than a fermisquaddle, and looks absolutely nothing like a merdlebug - I have no idea what they are either.
No, I've not completely flipped my lid ;-), this is a little experiment just to prove a point to my SEO Training Course clients, that getting top ranking for keywords which nobody else is going for, is very easy.
Yes it's also totally pointless, as nobody is ever going to search for a fidderfardle, or a fermisquaddle, or a merdlebug - BUT what this shows you, is the importance of good keyword research.
You should turn over every stone to find those keywords which have very little competition but DO have some traffic, and go for these keywords first - getting traffic for your clients websites straight away, while you work on offpage SEO to enable you to get top ranking for more competitive keywords.
Another lesson - the importance of a Google sitemap
You'll see that this page isn't visable anywhere other than the sitemap - which goes to show that sitemaps get pages indexed.
Anyway - that's the end of this little lesson - and if you ever do see a fidderfadle, give it a little stroke under the chin, they like that ;-)