search engine position / rankings, is that all SEO is about?
One thing that I’m constantly telling people, is that SEO isn’t just about search engine positions / search engine ranking.
Yes, of course it’s about SE rankings, but it’s not JUST about ranking / position.
Firstly - it’s about positions for the right key terms, so it’s about keyword research to ensure that the keywords you’re working on achieving good ranking for, are going to bring you a return on your time invested.
The biggest mistake that I see, is bad choice of keyword selection, either focusing on key terms that the website is unlikely to gain good ranking for within a reasonable amount of time, targeting key terms which are unlikely to bring good volumes of traffic, or targeting keywords which are unlikely to result in targeted traffic which will convert into sales.
Secondly - it’s about click through rate. There’s no point having top search engine positions if no one is actually clicking through to your website. I see a lot of websites which are achieving good rankings, which are unlikely to be enjoying much traffic from these positions, as the titles & descriptions have been written purely for rankings, with little or no thought to making them work as attention & interest grabbing headlines to ensure a good click through rate.
The whole point of search engine optimisation, as with all methods of search engine marketing is to increase sales - a lot of people seem to forget this when working on SEO, and focus only on achieving top search engine positions.
