Is website ranking the be all & end all of search engine optimization?
Search engine website marketing isn’t all about search engine ranking.
Yes, of course you want your website to rank highly on the search engines, but there is more to SEO / SEM than just ranking.
All methods of search engine marketing, including search engine optimisation, are about increasing sales.
When setting up a pay per click campaign, it’s obvious that it’s not just about bidding for the top spot, it’s about click through rate, conversion & return on investment - When working on SEO, it’s still just as much about click through rate, conversions & ROI, but many people forget that & focus purely on ranking.
So when you’re working on search engine ranking for your website, keep in mind that it’s not just ranking that’s important, it’s sales, and profit - and return on time invested.
